Privacy Policy

1. Introduction

Welcome to Modevella.

This Privacy Policy explains how Modevella (“we,” “our,” or “us”) collects, uses, stores, protects, and discloses personal information when you visit modevella.com, browse our clothing collections, place an order, create an account, or otherwise interact with our website and services.

We respect your privacy and are committed to handling your personal information responsibly. This policy is designed to help you understand what information may be collected, why it is collected, how it is used, when it may be shared, and what choices may be available to you regarding your information.

By accessing or using our website, you acknowledge that you have had the opportunity to review this Privacy Policy. Where applicable law requires consent for specific data processing activities, we will seek that consent as required.

Please read this policy carefully. If you do not agree with the practices described here, you should discontinue using the website where appropriate.

2. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through:

• Our website, modevella.com.
• Product browsing, clothing selection, and shopping activities.
• Shopping cart, checkout, and order processing.
• Customer account registration and account management.
• Customer inquiries, feedback, and other communications.
• Website forms and interactive features.
• Cookies and similar technologies used on our website.
• Other online interactions directly related to our website and services.

This policy applies to website visitors, prospective customers, existing customers, and other individuals whose personal information we process through these activities.

It does not automatically govern the privacy practices of independent third-party websites, platforms, or services that may be accessible through links on our website.

3. Personal Information We May Collect

The information we collect depends on how you interact with Modevella, which features you use, and what information you choose to provide.

3.1 Personal Identification Information

When you place an order, create an account, or submit information through our website, we may collect personal details such as:

• First and last name.
• Email address.
• Billing name and billing address.
• Shipping name and shipping address.
• Country, region, state, city, and postal code.
• Telephone number, if provided or required for order fulfillment.
• Account credentials and account-related information, where applicable.

We use this information primarily to identify customers, process transactions, manage accounts, and fulfill orders.

3.2 Order and Transaction Information

When you purchase clothing or other products through our website, we may collect information associated with your transaction, including:

• Products selected and purchased.
• Product names, variations, sizes, colors, and quantities.
• Order number and order date.
• Purchase amount, discounts, and applicable charges.
• Order status and transaction records.
• Billing and shipping information.
• Payment status and transaction references.
• Delivery and fulfillment information.
• Returns, refunds, cancellations, and related correspondence.

This information helps us process purchases, maintain accurate order records, provide customer support, and manage post-purchase requests.

3.3 Payment Information

When you make a purchase, payment information may be processed through the payment methods and payment service providers made available at checkout.

Depending on the payment method, relevant information may include payment transaction identifiers, payment status, billing details, and other information necessary to complete or verify a transaction.

Where payment processing is handled by a third-party provider, that provider may collect and process payment information under its own privacy policy and applicable terms.

We do not claim to collect or store complete payment card details unless our actual payment processing arrangements require and support such processing. Please refer to the payment options presented during checkout for information about the available methods.

3.4 Account Information

If customer accounts are available on our website and you choose to register, we may collect information needed to establish and maintain your account, such as your name, email address, login credentials, saved addresses, and account preferences.

We may use account information to enable account access, maintain your order history, simplify future purchases, and provide account-related functionality.

You are responsible for keeping your login credentials confidential and for maintaining the accuracy of your account information.

3.5 Communications and Customer Support Information

If you contact us or communicate with us through available website features, we may collect the information you provide, including:

• The contents of your inquiry or message.
• Your name and email address, where supplied.
• Relevant order or transaction details.
• Information you provide concerning a product, delivery, return, or refund.
• Feedback, reviews, or other information you voluntarily submit.

We use this information to understand your request, respond appropriately, investigate reported issues, and improve our customer service.

Please avoid including unnecessary sensitive personal information in messages or forms.

3.6 Technical and Device Information

When you visit our website, certain technical information may be collected automatically by the website, your browser, or the services supporting the website.

Depending on the website configuration and technologies in use, this information may include:

• Internet Protocol (IP) address.
• Browser type and version.
• Device type and operating system.
• Language and regional settings.
• Referring website or webpage.
• Pages visited and links accessed.
• Date, time, and duration of website visits.
• Website interaction and navigation information.
• Technical error reports and diagnostic information.

We may use this information to maintain website functionality, diagnose technical problems, understand general website usage, protect the website, and improve the shopping experience.

The information collected may vary depending on your device, browser settings, and the technologies enabled on the website.

3.7 Shopping Preferences and Website Activity

When supported by our website configuration, we may collect information about your interactions with our clothing collections and shopping features, such as products viewed, categories browsed, items added to your shopping cart, and purchasing activity.

This information may help us understand customer interests, maintain shopping cart functionality, improve product presentation, and make the website easier to navigate.

We do not represent that every type of activity listed in this section is necessarily tracked. The actual information collected depends on the website features and technologies in use.

3.8 Information You Choose to Provide

You may voluntarily provide additional information when using interactive website features, submitting feedback, or participating in activities made available through the website.

We use voluntarily provided information for the purpose for which it was submitted or for another compatible purpose permitted by applicable law.

4. How We Collect Personal Information

We may collect personal information through several methods.

Information provided directly by you

We collect information you enter when registering an account, placing an order, completing checkout fields, submitting a form, or communicating with us.

Information collected through website activity

Some information may be collected automatically when you browse or interact with our website, including technical information, website usage data, and information stored through cookies or similar technologies.

Information generated through transactions

When you place an order, information relating to the order, payment status, fulfillment, and transaction history may be generated or received as part of the purchasing process.

Information received from service providers

Where applicable, we may receive information from service providers involved in payment processing, website hosting, security, analytics, or order fulfillment when that information is necessary to provide our services or support legitimate business operations.

We seek to limit collection to information that is reasonably relevant to the purposes described in this policy and permitted by applicable law.

5. How We Use Personal Information

We may use personal information for the following purposes.

5.1 Processing and Fulfilling Orders

We use relevant customer and transaction information to:

• Process and confirm purchases.
• Calculate order totals and applicable charges.
• Arrange payment processing.
• Prepare and fulfill orders.
• Deliver purchased products to the designated address.
• Provide order status and delivery updates where available.
• Maintain order histories and transaction records.

5.2 Managing Customer Accounts

Where accounts are available, we may use personal information to create and manage accounts, authenticate users, maintain saved preferences, display order histories, and provide account-related services.

5.3 Providing Customer Service

We may use your information to respond to questions, investigate order issues, assist with returns or refunds, address complaints, and communicate information relevant to your purchases.

5.4 Operating and Improving Our Website

We may use technical information and website usage data to maintain website performance, improve navigation, identify technical errors, evaluate shopping functionality, and develop a more convenient online shopping experience.

5.5 Maintaining Security and Preventing Fraud

We may process relevant information to detect suspicious activity, verify transactions, prevent unauthorized access, protect our website, investigate potential fraud, and enforce applicable website rules.

5.6 Maintaining Business and Legal Records

We may retain and use transaction records and other relevant information for accounting, tax, auditing, dispute resolution, legal compliance, and the establishment or defense of legal claims, as applicable.

5.7 Marketing and Promotional Communications

Where permitted by applicable law, we may use your contact information to send promotional communications about clothing collections, product updates, special offers, or other relevant information.

Where required, we will obtain your consent before sending marketing communications. You may opt out of marketing emails by using the unsubscribe instructions included in the message, where available.

Opting out of marketing communications does not prevent us from sending necessary non-promotional messages, such as order confirmations, payment-related notifications, delivery updates, security notices, or responses to your inquiries.

5.8 Personalization and Shopping Experience

Where supported by our website and permitted by applicable law, we may use shopping activity or preference information to improve product recommendations, display relevant content, and make browsing more convenient.

5.9 Enforcing Our Rights

We may use relevant information to enforce our website terms, investigate misuse, resolve disputes, protect our legal rights, and comply with lawful requests.

We will not use personal information for materially different purposes without providing appropriate information or obtaining consent where required by applicable law.

6. Legal Bases for Processing

Depending on the jurisdiction in which you reside and the circumstances of the processing, we may rely on one or more of the following legal bases:

Performance of a contract: Processing information necessary to accept, process, and fulfill your order or provide requested account and customer services.

Legal obligations: Processing information required to comply with applicable laws, regulations, recordkeeping requirements, or lawful requests.

Legitimate interests: Processing information for purposes such as website security, fraud prevention, service improvement, and the administration of our business, provided those interests are not overridden by applicable rights and interests.

Consent: Processing information for activities that require your consent, such as certain marketing communications or non-essential cookies and similar technologies where consent is legally required.

Establishment or defense of legal claims: Processing information where necessary to establish, exercise, or defend legal claims, where permitted by applicable law.

The applicable legal basis will depend on the specific processing activity and the legal requirements that apply to it.

7. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support essential website functions and, where enabled, analyze website activity or support other website features.

Cookies are small data files stored on your device when you visit a website. They can help a website recognize your browser, remember certain preferences, and maintain information between page visits.

7.1 Types of Cookies We May Use

Essential Cookies

These cookies may be necessary to operate core website features, maintain security, remember shopping cart contents, support checkout, and enable other functions you request.

Functional Cookies

Where enabled, these cookies may remember certain preferences and settings to provide a more convenient browsing experience.

Analytics Cookies

Where enabled, these cookies may help us understand how visitors navigate the website, which pages receive visits, and how website functionality performs.

Advertising and Marketing Cookies

If advertising or marketing technologies are enabled, these cookies or similar technologies may be used to measure advertising performance, understand interactions with promotional content, or support relevant advertising.

The specific cookies and technologies used depend on the website configuration and the services enabled at the time of your visit.

7.2 Managing Cookies

You may be able to manage or delete cookies through your browser settings. Some browsers also allow you to block certain categories of cookies.

Where legally required, we will seek consent before placing or using non-essential cookies and similar technologies. If a cookie preference tool is available on our website, you may use it to manage the relevant choices.

Please note that disabling essential cookies may affect shopping cart functionality, checkout, account access, or other website features.

7.3 Other Tracking Technologies

Some website features or third-party services may use technologies such as pixels, tags, or similar tools. Where enabled, these technologies may help measure website interactions, analyze performance, or support advertising and marketing activities.

We will provide applicable notices and obtain consent where required by law.

8. How We Share Personal Information

We do not need to disclose personal information to every category of third party listed below. However, certain information may be shared when necessary for the purposes described in this policy.

8.1 Payment Service Providers

Payment-related information may be shared with payment processors or financial service providers to authorize, process, verify, or complete transactions and to help prevent fraudulent activity.

These providers may process information under their own privacy policies and applicable legal obligations.

8.2 Shipping and Fulfillment Providers

We may share relevant order and delivery information with shipping carriers, fulfillment providers, and other parties involved in delivering purchased products.

This may include your name, shipping address, telephone number where necessary, order references, and other information required for delivery, tracking, customs processing, or shipment-related services.

8.3 Website Hosting and Technical Service Providers

We may use service providers to host, maintain, secure, troubleshoot, or support our website and its underlying systems.

These providers may process certain technical information or personal information when necessary to perform their services.

8.4 Analytics and Marketing Providers

If analytics or marketing tools are enabled, certain website usage information or identifiers may be shared with the relevant providers to measure website performance, understand interactions, or support marketing activities.

The categories of information shared will depend on the tools actually enabled and the applicable privacy settings and consent requirements.

8.5 Professional Advisers

Where reasonably necessary, we may disclose relevant information to professional advisers, such as legal, accounting, auditing, or compliance professionals, who assist with legitimate business or legal matters.

8.6 Legal and Regulatory Authorities

We may disclose personal information when required by applicable law, regulation, court order, or other lawful process.

We may also disclose information where reasonably necessary to protect our rights, investigate suspected fraud, address security threats, or protect the safety and legal interests of individuals, where permitted by law.

8.7 Business Transfers

If our business or relevant assets are involved in a merger, acquisition, restructuring, financing, sale, or similar transaction, personal information may be transferred or disclosed as part of that transaction, subject to applicable legal requirements and appropriate safeguards.

8.8 Other Disclosures With Your Direction or Consent

We may disclose information when you specifically request or authorize the disclosure, or when another lawful basis permits it.

We do not identify or promise the use of any particular third-party provider unless that provider is actually part of our website or business operations.

9. Sale of Personal Information and Targeted Advertising

The meaning of a sale or sharing of personal information varies under different privacy laws.

We do not state that personal information is sold or shared for targeted advertising in every circumstance. Whether such activities occur depends on the technologies and business practices actually used on our website.

Where applicable law classifies a particular disclosure or advertising activity as a sale, sharing, or targeted advertising, we will provide the notices and choices required by that law.

Where a legally required opt-out mechanism is available, eligible individuals may use that mechanism to exercise their applicable rights.

You may also manage available cookie preferences and browser privacy settings to limit certain forms of online tracking.

10. International Data Transfers

Depending on the location of our website infrastructure, service providers, and business operations, personal information may be processed or stored in countries other than the country in which you reside.

Different countries may have different data protection laws and standards.

Where applicable law requires safeguards for international transfers, we will take the measures required by that law. Such measures may include appropriate contractual protections, recognized transfer mechanisms, or other lawful safeguards.

By using our website, you acknowledge that international processing may occur where necessary to provide the requested services, subject to applicable legal requirements.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods may vary according to the type of information and the reason it was collected.

For example:

• Order and transaction records: Retained as necessary to manage purchases, maintain accounting records, handle disputes, and meet legal obligations.
• Account information: Retained while an account remains active and for an appropriate period afterward where necessary for legitimate business or legal purposes.
• Customer service communications: Retained for a reasonable period to respond to inquiries, maintain relevant records, and resolve recurring issues.
• Technical and security information: Retained for periods appropriate to website maintenance, security monitoring, troubleshooting, and fraud prevention.
• Marketing preferences: Retained as necessary to manage communication preferences and maintain records of consent or opt-out requests where applicable.
• Legal and compliance records: Retained for the period required by applicable laws or reasonably necessary for legal claims.

When personal information is no longer required, we will take reasonable steps to delete it, anonymize it, or otherwise handle it in accordance with applicable law.

Some information may remain in backups or archival systems for a limited period before being removed through ordinary retention processes.

12. Data Security

We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, misuse, and destruction.

Depending on the systems and services in use, these measures may include access restrictions, security monitoring, secure website connections, system maintenance, and the use of service providers that implement appropriate safeguards.

Access to personal information should be limited to individuals or service providers who need it for legitimate business purposes.

However, no website, internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure. We therefore cannot guarantee absolute security.

You can help protect your information by using appropriate account credentials, keeping passwords confidential, accessing the website through trusted devices and networks, and avoiding the submission of unnecessary sensitive information.

If a personal data incident occurs, we will respond in accordance with applicable legal requirements.

13. Your Privacy Rights and Choices

Depending on your location and the laws that apply to you, you may have certain rights concerning your personal information.

These rights may include the following.

13.1 Right to Access

You may have the right to request information about whether we process your personal information and to obtain access to relevant information, subject to applicable legal limitations.

13.2 Right to Correction

You may have the right to request correction of personal information that is inaccurate, incomplete, or out of date.

Where account management features are available, you may be able to update certain information directly through your account.

13.3 Right to Deletion

You may have the right to request deletion of personal information in certain circumstances.

Deletion rights are not absolute. We may need to retain certain information to fulfill orders, comply with legal obligations, maintain required records, prevent fraud, or establish or defend legal claims.

13.4 Right to Restrict Processing

Where provided by applicable law, you may have the right to request that we restrict the processing of your personal information in certain circumstances.

13.5 Right to Object

You may have the right to object to certain types of processing, including processing based on legitimate interests or processing for direct marketing, where applicable.

Where you object to direct marketing, we will honor your objection as required by law.

13.6 Right to Data Portability

Where applicable, you may have the right to receive certain personal information in a structured, commonly used, machine-readable format or to request its transfer to another organization, subject to legal requirements and technical limitations.

13.7 Right to Withdraw Consent

Where we rely on your consent to process personal information, you may withdraw that consent at any time, subject to applicable law.

Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal. We may also continue processing information where another lawful basis applies.

13.8 Marketing Preferences

You may opt out of promotional emails by following the unsubscribe instructions included in the message, where available.

Even after you opt out, we may continue to send transactional or service-related communications that are necessary for your purchases, account, or other requested services.

13.9 Rights Relating to Targeted Advertising and Data Sharing

Depending on your location and applicable law, you may have the right to opt out of certain activities involving the sale or sharing of personal information or targeted advertising.

Where these rights apply to our activities, we will provide the required mechanisms and honor valid requests as required by law.

13.10 Non-Discrimination

We will not unlawfully discriminate against individuals for exercising privacy rights available to them under applicable law.

Certain website functions or services may depend on the information necessary to provide them. Any such limitations must be consistent with applicable legal requirements.

13.11 How to Exercise Your Rights

To exercise an applicable privacy right, use an available account management feature or an existing communication channel provided through our website, where available.

Please identify the nature of your request and provide enough information for us to understand and process it. We may need to verify your identity or authority before responding.

We will handle requests within the time limits required by applicable law. If a request cannot be fulfilled in full, we will explain the applicable limitations where required.

We will not invent or assume contact details that have not been provided.

14. Children’s Privacy

Our website and clothing products are intended for general shopping audiences and are not knowingly designed to collect personal information from children in violation of applicable law.

We do not knowingly collect personal information from children where such collection is prohibited or requires authorization that has not been obtained.

If we become aware that personal information has been collected from a child in circumstances that violate applicable legal requirements, we will take appropriate steps to address the issue, which may include deleting the information where required.

Parents or legal guardians who believe that a child has provided personal information inappropriately may use an available website communication channel to raise the concern.

Age-related requirements and parental consent standards may differ by jurisdiction. We will follow the requirements applicable to our processing activities.

15. Third-Party Websites and Services

Our website may contain links to third-party websites, payment services, social media platforms, or other external resources.

These third parties may collect information directly from you or through their own technologies when you visit or interact with their services.

We do not control the privacy practices, security measures, or content of independent third-party websites. Their collection and use of information are governed by their own policies and terms.

We encourage you to review the applicable privacy policies before providing personal information to third-party services.

The presence of an external link does not necessarily mean that Modevella endorses the third party or controls its data processing activities.

16. Social Media and External Content

If you interact with social media features, embedded content, or external sharing tools available through our website, the relevant platform may collect information about your interaction.

Depending on the platform and your account settings, information may be associated with your social media account or browser activity.

Any personal information you choose to publish publicly through a third-party platform may be visible to other users in accordance with that platform’s settings and policies.

Please review the privacy settings and policies of the relevant platform to understand how it processes your information.

17. Automated Processing and Fraud Prevention

Certain website systems or service providers may use automated processes to support payment verification, transaction security, fraud detection, website functionality, or other operational purposes.

These processes may analyze transaction details, technical information, or patterns of activity to identify potentially suspicious behavior.

Where applicable law grants you rights concerning automated decision-making that produces legal or similarly significant effects, we will respect those rights and provide applicable safeguards.

We do not claim that Modevella uses automated decision-making of every type described in this section. The actual processing depends on the systems and services in use.

18. Do Not Track and Browser Privacy Signals

Some browsers offer privacy settings or signals intended to communicate preferences about online tracking.

The meaning and legal effect of these signals may vary across browsers and jurisdictions.

Where applicable law requires us to recognize a particular privacy signal, we will process it in accordance with the relevant legal requirements.

Other browser signals may not be interpreted consistently by all website technologies or third-party services. You can also manage cookies through available website preference tools and your browser settings.

19. Regional Privacy Rights

Privacy laws differ depending on where you live and where relevant processing activities take place.

Depending on applicable law, individuals in certain jurisdictions may have additional rights concerning access, correction, deletion, portability, consent, objection, targeted advertising, or the disclosure of personal information.

We will apply the requirements relevant to our activities and the individuals whose information we process.

If a particular law requires additional disclosures, specific request procedures, a designated privacy contact, or other information not included in this general policy, additional information may be necessary to address those requirements.

Nothing in this policy is intended to exclude or limit a privacy right that cannot lawfully be excluded or limited.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website features, business operations, information handling practices, or applicable legal requirements.

When we make changes, we will update the “Last Updated” date displayed at the beginning of this policy.

Where required by applicable law, we will provide additional notice or obtain consent before implementing material changes that require such action.

We encourage you to review this page periodically to remain informed about how personal information is handled.

Your continued use of the website after an updated policy becomes effective will be subject to the updated policy to the extent permitted by applicable law. Continued use does not replace consent where separate consent is legally required.

21. Contact and Privacy Requests

If you have questions about this Privacy Policy, would like clarification regarding our information handling practices, or wish to exercise a privacy right, please use an existing contact or communication channel made available on the Modevella website, where available.

When submitting a privacy request, please describe your concern or request clearly and provide sufficient information for us to understand the matter.

For your protection, do not include passwords, full payment card details, or unnecessary sensitive personal information in your initial inquiry.

We will review privacy-related requests and respond as appropriate under applicable law.

No additional email address, telephone number, mailing address, or other contact detail is specified in this policy because such information has not been provided.

22. General Provisions

This Privacy Policy should be read together with any other applicable policies, notices, or terms presented on our website.

If any provision of this policy is found to be invalid or unenforceable under applicable law, the remaining provisions will continue to apply to the extent permitted by law.

Nothing in this policy creates rights or obligations that are prohibited by applicable law, nor does it remove any mandatory privacy protection available to you.

The interpretation and application of this policy are subject to the data protection and privacy laws applicable to the relevant processing activities.

23. Our Commitment to Your Privacy

At Modevella, we recognize that trust is an important part of the online shopping experience.

We aim to collect information for legitimate purposes, use it responsibly, protect it through reasonable safeguards, and provide clear information about our privacy practices.

Whether you are exploring our clothing collections, managing your shopping cart, completing a purchase, or requesting assistance, we are committed to treating personal information with care and handling it in accordance with applicable legal requirements.

Thank you for visiting Modevella and taking the time to review our Privacy Policy.